The Crunch That Changed Everything: The Umland's Story It all started in the heart of America’s dairyland, where the Umland family had a simple mission: make cheese better. Not just creamier, sharper, or more flavorful—but crunchier. After decades of crafting traditional cheeses, they stumbled upon a revolutionary idea: what if cheese could be a snack that didn’t need refrigeration, didn’t melt in your hand, and still delivered that bold, satisfying flavor? Driven by curiosity and a love for innovation, they began experimenting with small batches of 100% real cheese, using a unique drying process that transformed their beloved dairy into golden, crunchy bites. The result? A snack that was not only delicious but also packed with protein, gluten-free, and irresistibly addictive.